Rush Street Interactive (RSI) has declared that Brian Sapp, a veteran executive, will take on the role of their inaugural Chief Marketing Officer.

Sapp will be joining the executive leadership team at RSI and will report directly to CEO Richard Schwartz. This marks his first foray into the gaming industry.

He joins RSI after nearly three years as Head of Growth at Rec Room, a virtual reality game platform. Sapp also spent three and a half years at Jam City, a video game developer.

Earlier in his professional journey, Sapp worked at WB Games San Francisco, a division of Warner Bros. Entertainment. There, he held the position of Director of Digital Publishing and was responsible for user acquisition, analytics, and monetization.

Sapp has also contributed his expertise to Tapjoy, a social and mobile app company, and EMI Music Publishing. He also established FuzzedOut.com, a music discovery platform. For the past eight years, he has also served as a startup advisor and investor.

Sapp is enthusiastic about assisting RSI in its continued expansion.

Sapp expressed his excitement about joining RSI, particularly during a period of rapid growth for the company.

“I am delighted to join Rush Street Interactive at a time when the company is experiencing such robust growth,” Sapp stated.

RSIs customer-focused strategy truly resonated with me. As a marketing professional, I’m aware of the demands of success in the competitive mobile marketplace.

I’m enthusiastic to utilize my experience and knowledge to propel RSI’s advancement in the next stage of expansion, providing outstanding experiences for our clientele.

Schwarz, the chief executive, also welcomed the appointment, stating that Sapp will bolster the company’s ongoing growth plans.

“As we continue to broaden our reach and flourish in the Americas, Brian’s distinctive gaming and mobile expertise, strategic insights, and creative marketing leadership will invigorate the team as we mold the future of the brand and persistently innovate customer-centric experiences,” Schwarz stated.

“We are delighted to welcome him to lead our marketing strategy, team, and operations.”

Rush Street Interactive Surpasses 2023 Earnings Objectives
The appointment follows RSI’s declaration last month that it had surpassed its 2023 earnings objectives, fueled by a record-breaking final quarter.

Revenue increased by 16.7% year-on-year to $691.2 million (£546.1 million/€636.7 million). This figure was at the upper end of the $630 million to $700.1 million guidance range provided at the start of 2023.

Although RSI remained in a net loss for the entire year, the $18.3 million loss was significantly smaller than the $38.6 million loss in 2022. Furthermore, adjusted EBITDA was positive for the entire year, exceeding RSI’s expectations for it to be positive only in the latter half of the year.

RSI also seized the opportunity to discuss potential expansion in 2024.

This will concentrate on the United States and Canada, with companies keeping a watchful eye on numerous markets.

We’ll be examining locations such as New York, Maryland, and Illinois in the US, and provinces like Alberta in Canada.

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