Better Collective Acquires Majority Stake in RotoGrinders to Strengthen US Presence
A premier sports wagering media conglomerate, Better Collective, has secured a controlling interest in RotoGrinders, a well-known US-based entity recognized for its sports betting and daily fantasy sports (DFS) material. The transaction, appraised at $21 million, grants Better Collective a 60% stake, with intentions to procure the remaining 40% within the subsequent three years.
This calculated maneuver demonstrates Better Collective’s ambitious growth strategy within the flourishing US sports wagering sector. RotoGrinders, possessing significant brand awareness and a vast user network across platforms like rotogrinders.com, sportshandle.com, and usbets.com, offers a robust platform for Better Collective to engage American consumers.
RotoGrinders has solidified its position as a reliable resource within the DFS sphere, particularly for its part in exposing a significant insider trading controversy involving DraftKings and FanDuel in 2015. The company’s remarkable revenue creation, exceeding $8 million in 2018 and anticipated to surpass $10 million in 2019, underscores its dominant market presence.
Both organizations conveyed excitement regarding the acquisition, highlighting their mutual objective of leading the US sports betting media arena. Jesper Søgaard, Chief Executive Officer of Better Collective, commended RotoGrinders’ exceptional staff and extensive industry knowledge, while Calvin Spears, Chief Executive Officer and co-founder of RotoGrinders, expressed assurance in their joint capacity to attain market supremacy.
