Frances gaming regulator, the ANJ, recently assessed the 2024 advertising strategies presented by the nation’s wagering providers. These blueprints are delivered yearly for authorization and undergo meticulous examination to guarantee they conform to France’s nationwide gaming regulations, especially those targeting the prevention of compulsive gambling and safeguarding underage individuals.

This cycle, the ANJ inspected the proposals with heightened scrutiny, ultimately dismissing some entirely. This evaluation encompassed a substantial segment of the sector, encompassing 16 licensed internet-based operators and the two providers possessing exclusive privileges for specific forms of gaming.

The ANJ discovered that most operators intended to maintain familiar tactics, largely perpetuating the approaches employed in 2023. These approaches heavily emphasize retaining existing clientele, particularly critical during major athletic competitions like the approaching European Championship and the Olympics.

Significant findings from the ANJ’s assessment include a worrisome 14% surge in promotional expenditures and the persistent dependence on monetary inducements as the principal marketing instrument. It’s also noteworthy that online platforms are poised to predominate, drawing 46% of all media allocations.

Although the ANJ granted approval to the majority of the proposals, it came attached to stringent stipulations. Operators are compelled to substantially overhaul their promotional tactics to avert inundating the public with gambling advertisements across diverse media channels.

A gambling company, Winamax, faced rejection of its marketing plan due to worries that its reward and promotional programs could elevate the chances of harmful gambling habits. The company received instructions to modify its strategy, guaranteeing that any monetary benefits presented to keep or acquire customers stay within reasonable limits and are not extended to individuals flagged as susceptible to gambling problems. Winamax has a deadline of February 15th, 2024, to present a revised application for authorization of business propositions involving financial inducements.

In separate regulatory developments, the Danish gaming regulator (Spillemyndigheden) is requesting input from the sector regarding its novel anti-money laundering framework.