Betano, a prominent force in online sports wagering, is joining forces with the seasoned UK bookmaker, BV Group, to penetrate the British market. This represents a significant stride for Betano, particularly following their recent backing of major football tournaments such as the 2024 European Championship and Copa America. Their ambition for a grand debut is evident, and aligning with an experienced player like BV Group demonstrates their commitment to navigating the UK’s fiercely competitive betting arena.

Although an official launch date remains under wraps, we can anticipate Betano’s imminent arrival with a strong opening. They are prepared to deliver a comprehensive range of wagering choices for UK bettors, encompassing live betting, enhanced odds, and features like bet constructors and tools promoting responsible gaming. This bold maneuver from a company already making a global impact promises an exciting spectacle as they aim to disrupt the UK betting scene.

Kaizen Gaming and Betano have consistently emphasized responsible gaming practices and the bolstering of local athletic communities. The alignment of these principles with our new collaborator is a source of great enthusiasm.”

Brent Almeida, Chief Business Officer at BVGroup, further noted: “Kaizen Gaming has solidified its position as a premier iGaming provider, forging partnerships with prominent sporting spectacles such as the 2022 FIFA World Cup, and now extending its reach to Euro 2024 and Copa America 2024 through its flagship brand, Betano.”

“Collaborating with Kaizen Gaming to introduce the Betano brand to the UK market fills us with anticipation. Our technological prowess and operational proficiency will guarantee a secure and captivating experience for UK sports enthusiasts, upholding the esteemed standards of this reputable brand.”

This collaborative endeavor comes on the heels of Betano securing a substantial agreement as Aston Villa’s latest jersey sponsor, purportedly valued at £20 million (US$25.33 million) per annum over a two-year period, commencing with the upcoming season.