A leading online casino provider, Pragmatic Play, has secured a partnership with 888, a prominent gaming company that possesses brands such as William Hill and Mr Green. This collaboration will introduce Pragmatic’s offerings to a significantly larger player base.

The agreement centers on making Pragmatic’s games accessible to users in the United Kingdom, Italy, Sweden, and Denmark. Lara Falzon, a key figure at Pragmatic Play, expressed enthusiasm about the deal, highlighting it as a substantial chance to engage 888’s extensive customer base.

Pragmatic is renowned for developing a wide array of games, catering to diverse preferences. This partnership is particularly noteworthy as it marks the initial opportunity for players in these crucial markets to enjoy games from Pragmatic’s premier studios, including Atomic Slot Lab and Indigo Magic.

The arrangement means users will discover Pragmatic’s games on William Hill in the UK, Mr Green in Italy, Sweden, and Denmark, and 888casino in Italy. For Pragmatic, it represents a significant stride towards strengthening their standing as a top-tier game developer in the international market.

The Chief Content Officer at 888 Holdings, Ofir Gal-Mor, commended Bragg Gaming for their commitment to innovation within the sector.

He further stated that the collaboration between the two entities, initiated in early 2022, will now expand with Bragg supplying games to 888’s William Hill and Mr Green platforms.

This development follows closely on the heels of Bragg Gaming securing a new agreement with Swiss4Win, marking their entry into the Swiss market. 888 also recently made headlines with the appointment of Per Widerström as their new Chief Executive Officer.