Anaxi, a firm deeply rooted in the online real-money gaming sector, is pleased to unveil a collaboration with BetMGM, a prominent player in the digital casino realm. This alliance will introduce Aristocrat’s remarkable game selection to BetMGM’s online casino platform, providing users with an even wider array of engaging options.
Aristocrat has been outspoken about its mission to blend real-money gaming with exceptional user experiences. This commitment resulted in the October debut of Anaxi, a brand specifically tailored for the iGaming sphere. Anaxi boasts a suite of advanced technology and innovative content intended to elevate the online gaming journey.
Central to Anaxi’s philosophy is a dedication to fostering trust and enriching the player experience. They achieve this by merging their extensive global network of studios with their proficiency in Customer Experience Solutions (CXS) to seamlessly integrate casino operations with an enjoyable and secure player pathway.
“We are absolutely thrilled to partner with BetMGM at this crucial juncture for Anaxi as we redefine the gold standard in online gaming content,” stated Cath Burns, the Executive Vice President of Anaxi. “This introduction signifies a major achievement as the inaugural display of Anaxi’s potential, and we are incredibly eager to continue pushing the limits of innovation, developing immersive online gaming experiences that engage both our collaborators and players equally.”
“We are honored to be the first operator in North America to showcase Anaxi’s world-class content,” remarked Matt Prevost, Chief Revenue Officer, BetMGM. “Our partnership with Anaxi to deliver some of Aristocrat’s most celebrated games aligns perfectly with our steadfast dedication to making BetMGM the preeminent online casino destination for players seeking the ultimate gaming adventure.”
This alliance follows another notable action by BetMGM, having recently secured a fresh agreement with Aruze Gaming in January. This illustrates BetMGM’s proactive strategy to continually broaden its offerings and reinforce its standing as a frontrunner in the online gaming market.
Aruze is intensely concentrated on transforming into a dominant force in the internet gaming realm in 2023,” stated Kurt Hansen, the firm’s VP of iGaming, regarding the recent collaboration. “Transitioning our best-in-class games from brick-and-mortar casinos to individuals’ computers and mobile devices constitutes a significant element of that objective. Our aim is for players to savor the excitement of Aruze’s offerings regardless of their location.”